Amazon Prime mocked random woman's engagement ring and fiancé on X?

In mid-October 2025, a screenshot circulated online purportedly showing the verified X account for Amazon Prime Video India mocking a random user and her fiancé over their engagement ring.

For example, a Reddit user posted the image (archived):

Prime Video's community manager is currently facing backlash after making fun of the size of a woman's engagement ring
byu/velvetlemonade inpopculturechat

Other versions of the rumor appeared elsewhere on Reddit and on X, Bluesky. Threads and YouTube (archived, archived, archived, archived, archived, archived, archived).

In short, the screenshot authentically showed an X post by Amazon Prime Video India. It was not the product of artificial intelligence (AI) image generation software, nor digital editing. Therefore, we have rated this claim as true. 

The company later deleted the post and wrote a follow-up message acknowledging that it had "caused hurt."

Snopes contacted Amazon for further comment. We will update this article if we receive a response.

Here's what happened

On Oct. 15, 2025, X user Savannah Monroe posted a photo with the caption (archived): "My boyfriend has a Niall Horan dog tag hanging on his bedroom wall," referring to the Irish singer.

Less than four hours later, Monroe quoted that post by posting a picture of her left hand adorned with a ring on her ring finger (archived). The text read (detail in parentheses ours): "He proposed to me about an hour after I posted this (the previous post)."

On Oct. 17, the verified X account for Amazon Prime Video India, which has more than 1 million followers as of this writing, put out the in-question post quoting Monroe's engagement post.

The company's X post included a screenshot of a topless man in glasses holding a ring. The post's caption read: "Girl is there any chance your fiancé looks like this?"

(X / Prime Video India / "The Summer I Turned Pretty")

For context, the screenshot originated from the Amazon Prime Video show "The Summer I Turned Pretty." The scene happened in the program's third season and depicted the character "Jeremiah" proposing to the lead protagonist "Belly."

One Reddit user explained how Belly was "in a love triangle" with Jeremiah and his brother and that the audience considered the former "a loser." The scene in the Amazon Prime X post "became a massive meme" among fans to "point out that (Belly) should end up with the other guy." (This plot outline matched descriptions by the BBC, Slate, TV Tropes and Fandom, the latter two of which are wiki sites where audiences edit and manage content.)

On Oct. 18, Monroe quoted the company's post, writing (archived): "When a huge streaming platform puts out a mean-spirited tweet about one of the happiest moments of your life for engagement, inviting harassment in droves." Her post amassed more than 7.2 million views as of this writing.

The following day, the Amazon Prime Video India X account replied to her post, saying (archived): "Our recent tweet caused hurt and that's not okay. We've removed it and are taking steps to ensure our content reflects our values of inclusivity. We'll do better from hereon."

It was seemingly the first interaction between the two X accounts, based on a review of Monroe's posts.

Speaking via X direct messaging, Monroe said: "I never could've anticipated just how out of hand the whole thing became. That said, nothing could've taken away from the preciousness of the moment ... Above everything, I'm incredibly happy."

She added that she was "grateful for those who've called out how odd the [Prime Video India] post was."

Replying to someone mocking (archived) the size of her ring, Monroe said (archived) it was "custom-made from a local business, and my birthstone which I wanted." She said she and her fiancé are planning to go "diamond shopping together, so I will ultimately have two engagement rings."