In 2024, social media users shared a quote about luxury on platforms including X (archived), Facebook (archived), and Instagram (archived), attributing it to the actor and director Clint Eastwood. One Facebook post (archived) featuring a version of the quote had received around 10,000 likes and 2,400 shares at the time of this writing.
(Facebook user Palihasiri Suduhewa)
The quote read in full:
Do not look for luxury in watches or bracelets, do not look for luxury in forks or sails.
Luxury is laughter and friends, luxury is rain on your face, luxury is hugs and kisses.
Don't look for luxury in shops, don't look for it in gifts, don't look for it at parties, don't look for it at events. Luxury is being loved by people, luxury is being respected, luxury is having parents alive, luxury is being able to play with your grandchildren, luxury is what money can't buy.
Some social media users expressed doubt about the attribution of the quote. For example, one Facebook user commented (archived): "Actually, doesn't sound like him." Similarly, an X user wrote (archived): "I'm not sure I believe Clint ever said this but I reposted anyway!"
These commenters were right to be skeptical. The actual source of the quote was not immediately clear, but a Spanish-language version attributed to an individual named Fernando Garcia has circulated since at least May 2022 (archived), before social media posts attributing the words to Eastwood began to appear. That version read as follows:
No busques el lujo
en relojes ni en pulseras,
no lo busques en mansiones
ni en veleros,
lujo son risas y amigos
lujo es no estar enfermo,
lujo es la lluvia en la cara,
lujo son abrazos y besos,
No busques el lujo
en tiendas, ni en regalos,
no lo busques en fiestas,
ni en eventos,
lujo es que la gente te quiera,
lujo es que te tengan respeto,
lujo es que vivan tus padres,
lujo es poder jugar con los nietos,
lujo son esas pequeñas cosas,
que no se pueden comprar con dinero.
Because we found no evidence Eastwood originated the quote, we've rated the quote incorrectly attributed.
We've previously investigated other claims about Eastwood, including a rumor that he once said: "If a man called a duck a goose, women used to smile, nod, and pretend it was a goose. Now they'll just tell you it's a duck. So don't tell me the patriarchy still exists."