For years, social media users have claimed Nintendo character Mario's motto was "Itsumi Mario," instead of "It's-a-me, Mario." One X user said in July 2024 (archived) that "itsumi" was the Japanese word for "super," and therefore the animated Italian plumber was saying "Super Mario," the name of the iconic platform game series.
"I recently discovered that he's not saying 'it's me mario' he's saying 'itsumi mario' because 'itsumi' is the japanese word for 'super'," the X user wrote.
(X account @iamvsus)
Similar posts appeared elsewhere on X — where some users claimed "Itsumi" meant "superb" — on Reddit, in a TikTok video, and in numerous Facebook posts in June 2024.
In fact, Snopes found examples of the claim in July and August 2023, two examples in October 2021 and one from 2020. Together, they had amassed more than 9.9 million views at the time of this writing.
However, Nintendo's website always referred to the catchphrase as "It's-a me, Mario," and never as "Itsumi Mario," which is why we have rated this claim as false.
Snopes even found a Mario figurine called "It's-A Me, Mario™! Figure" on the Japanese video game company's online store. The product description read:
Kids of all ages will have endless fun with the 12-inch tall Mario™, packed with over 30 phrases and sound effects from the games. Includes the voice of Mario with iconic phrases like "woo-hoo", "it's-a-me" and many others!
In fact, there were multiple references to the "It's-a-me" catchphrase across Nintendo's website in several countries, including its French-Canadian store.
In contrast, we found no examples of the video game company referring to the catchphrase as "Itsumi Mario."
Mario voice actor Charles Martinet also wrote "It's a me" in his Instagram bio, and his account name, charlesmartinetitsame also referenced the catchphrase. Likewise, Martinet appeared in a Guinness World Records YouTube video titled, "Charles Martinet: It's-A Me, Mario! - Guinness World Records," on Dec. 19, 2018.
Charles Martinet's Instagram bio and account name referenced the "It's a me" catchphrase. (Instagram account @charlesmartinetitsame)
Snopes also found three different movie transcript websites that all said the catchphrase was "It's-a-me, a-Mario."
Using Google's translation tool, "super" translated to "Subarashī (素晴らしい)" and "superb" translated to "Subarashīdesu (素晴らしいです), not "Itsumi."
Likewise, "Itsumi" in the Japanese language — which is both a Japanese surname (逸見) and a female name (逸美) — translated to "Hemi" and "Itsumi," respectively, in English.
Super Mario simply translated to "Sūpāmario (スーパーマリオ)" in Japanese.
On Nov. 10, 2024, X user @JoFrhwld (The Fruehwald) said via email that he "may have been the originator of the 'Itsumi Mario' trend."
Fruehwald said the social media posts investigated in this article were written after he posted the following item on X (archived) in September 2021.
However, in his email, he said the X post was never meant to be taken seriously by anyone.
I wasn't trying to plant the seeds of an urban legend. I just thought it was a good post, and an obvious language based joke.
Prior to Fruehwald's post, there were no earlier examples of the "Itsumi Mario" rumor on X, nor on Facebook. Therefore, he may have helped popularize the claim.
However, one Snopes reader contacted us in May 2026 to highlight an example (archived) on arch.b4k.co, an unofficial 4chan archive website, from June 17, 2020. It is not clear whether this is the earliest iteration of the claim online.
Snopes contacted Nintendo for comment and will update this article if we receive a response.