A rumor that circulated online in late May 2025 claimed rapper Eminem announced a $10 million investment to build stray dog rescue facilities.
For example, on May 21, a manager of the Eminem Logic Facebook page posted (archived), "SOCIAL MEDIA SHOCKER: Eminem unexpectedly announces a $10 million investment to build a 'paradise' for stray dog rescue – promising love and shelter for thousands of abandoned dogs!" The post, which received hundreds of thousands of engagements and potentially millions of views, purportedly displayed three photos of Eminem, two showing him with dogs. Many other users also shared the same rumor on Facebook, Instagram, Threads, TikTok, X and YouTube, including some posts calling Eminem's alleged venture a "sanctuary."
(Image courtesy of Eminem Logic/Facebook)
However, searches of Bing, DuckDuckGo, Google and Yahoo found no news media outlets reporting about this matter. Eminem was simply the latest famous person attached to a fabricated story about an investment into building stray dog rescue facilities. The people who created these posts included photos giving off the general look of pictures generated by artificial-intelligence (AI) tools. As such, the rumor Eminem announced an investment of millions of dollars into helping stray dogs was false.
A May 18 post (archived) showcasing the rumor about Eminem investing in stray dog rescue facilities featured a link in the top comment. That link led users to an advertisement-filled article on the plain-appearing WordPress blog thepublicpulse.com. That article falsely claimed the rapper announced the investment news on his X profile. A check of his X feed found no such posts.
The inclusion of the link to the ad-filled article highlighted the likelihood that the people who create such false rumors do so with the goal of earning advertising revenue, and that they cycle through various famous people with the hope of some of the posts receiving viral shares.
Snopes contacted by email a representative for Eminem and will update this article if we learn more information.
Other famous people featured in stray dog rumors
Earlier in May 2025, Snopes reported about the unfounded rumor of singer Jelly Roll investing $20 million, also for a "paradise" for rescuing stray dogs.
Additionally, other social media users baselessly claimed in posts, during the month of May, that various NFL quarterbacks each allegedly invested millions of dollars into stray dog rescue facilities, including Pittsburgh Steelers' Mason Rudolph, Buffalo Bills' Josh Allen and Dallas Cowboys' Dak Prescott. MLB second baseman Jose Altuve of the Houston Astros also appeared in a post with the same rumor.
For further reading, a previous fact check examined the truth behind a rumor about a canine sanctuary existing on Dog Island — an authentic island off the northern panhandle of Florida.