Fact Check

Is This a Trump Tower Billboard in Mumbai?

A photograph purportedly shows a billboard for Trump Tower in Mumbai with homeless people sleeping in the street beneath it.

by Dan Evon, Published Dec. 30, 2016



Claim:
An image shows an advertisement for Trump Tower in Mumbai stating that there is "only one way to live" installed over a group of homeless people.
Rating:
True

About this rating


An image purportedly showing a billboard advertisement for Trump Tower Mumbai — which shows a photograph of the American businessman and President-elect alongside the slogan "There is only one way to live" with a group of apparently homeless people sitting and sleeping in the street beneath it — was circulated on social media in December 2016:

trump tower fake


A Trump Tower was indeed built in Mumbai, and several billboards for the project were installed around the city. In June 2016, Getty Images published several photographs showing Trump Tower billboards around the Indian city. These advertisements carried the slogan "Trump is back":

Embed from Getty Images

A billboard for the upcoming luxury residential apartment complex Trump Tower Mumbai, which bears the name of billionaire real estate tycoon and US presidential hopeful Donald Trump, is seen next to a busy road in Mumbai on June 3, 2016. Trump, the Republican frontrunner in the US presidential elections, to his fans, is the definition of American success, the cut-throat tycoon who can magically fix all that ails a nation no longer sure of its place in the world, and home to an increasingly frustrated white working and middle class. But there is barely a corner of Manhattan that the Trump Organization hasn't conquered with luxury buildings. Its portfolio of hotels, golf courses, casinos and luxury estates straddles the world, from California to Mumbai.

A photograph published by India news outlet Mid-Day in May 2016 also shows that a similar billboard in the same area displayed the slogan "Trump is back" rather than "There is only one way to live":


mumbai billboard


By Dan Evon

Dan Evon is a former writer for Snopes.


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