F-bombs for Feminism Features Tiny Princesses Swearing

On 21 October 2014, t-shirt company FCKH8 released a controversial promotional video titled "Potty-Mouthed Princesses Drop F-Bombs for Feminism." As the title indicated, the clip featured little girls aged between 6 and 13 clad in tiaras and swearing like sailors.

Needless to say, the video isn't safe for work and the language is certainly explicit:

In the clip, the girls made statements about beauty standards, the gender pay gap, and the prevalence of rape:

Stop focusing on the way I f*cking look and give me a book. My aspirations in life shouldn't be worrying about the shape of my ass.

One out of five women will be sexually assaulted or raped by a man. Stop telling girls how to dress and start teaching boys not to f*cking rape.